Yatai

There’s a rich history behind every glass of tasty Cristal. As the first Belgian Pils it played a pioneering role in reshaping the beer world forever. In order to keep up with the ever-changing market, the brand’s visual identity underwent many makeovers over the years.

Year

2018

Role

Creative Director

Client

Ashley Barty

crafting the
core elements
before being served.

Our Concept

The symbol is the maximum synthesis of letter A with the wordmark’s accent.

It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.  Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane.