Our Concept

The symbol is the maximum synthesis of letter A with the wordmark’s accent. Gregor then turned to look out the window at the dull weather. Project developed in co-creation with Fernanda Scarafía and Maia Bunge.

It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.  Gregor then turned to look out the window at the dull weather. Drops of rain could be heard hitting the pane.